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Published customer result

American Way Health

The production infrastructure behind a high-volume voice-AI operation

Founder contribution delivered at BlandLabs, built around Bland AI's voice platform.

Type
SaaS platform
When
Ongoing production operation
Concept art: a glowing pixel phone handset linked by light paths to a central cube, servers and a desk terminal
Concept visual
Additional annual revenue
$430M+Additional annual revenuePublished by Bland AI
Outbound calls per month
400K+Outbound calls per monthPublished by Bland AI
Transfer rate
25% → 45%Transfer ratePublished by Bland AI
Numbers in the outbound pool
128Numbers in the outbound poolFounder-built production layer

Overview

A production voice-AI operation for American Way Health, built around Bland AI. The engineering contribution here is the production layer that keeps the agent calling, compliant and measurable at 400K+ calls per month.

US healthcare enrollment. The published Bland AI case study reports the customer outcome; the engineering described here is the production layer our founder built around the agent at BlandLabs.

The challenge

  • Sustaining 400K+ outbound calls per month without burning number reputation
  • Improving transfer rate from 25% to 45% while staying inside compliance controls
  • Keeping a live revenue operation observable enough to debug in production
  • Multi-tenant alerting so operators see carrier problems before customers do

What we built

  1. Convoso lead ingestion and outbound call orchestration
  2. Bland AI API integration with transcript and callback processing
  3. A 128-number outbound pool with intelligent caller-ID rotation and decay scheduling
  4. Scheduling rules, daily call limits and redial controls
  5. Do-not-call handling and failed-call blocking
  6. Warm-transfer state tracking to human agents
  7. Carrier-health monitoring and number-reputation protection
  8. Operational statistics, reconciliation and daily reporting
  9. Pickup-rate heatmap and automated call analysis
  10. Multi-account alerts portal and production observability

Our role

Production orchestration, safety and observability engineering around the voice agent

  • Control plane and routing
  • Safety rails and compliance controls
  • Observability and dashboards
  • Number-pool orchestration
  • Warm-transfer detection
  • Carrier and reputation monitoring

Founder contribution delivered at BlandLabs, built around Bland AI's voice platform.

Platform and stack

  • Node.js
  • TypeScript
  • REST APIs
  • Webhooks
  • Bland AI APIs
  • Convoso APIs
  • AWS EC2
  • Docker
  • PM2
  • NGINX
  • TLS/SSL
  • Scheduled background processing
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